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Gap is an American fashion retailer. Their product ranges include jeans mens' and womenswear, kids' clothing, maternity and baby clothing.

All about Gap

Gap is an American fashion retailer, founded in 1969 as a shop selling LPs and jeans, and now with over 3200 locations worldwide. The Gap aesthetic is generally casual, with an emphasis on simple but classic styles and designs. Although primarily famous for their jeans and denim wear, the Gap product range is much more varied. Their product ranges include mens' and womenswear, kids' clothing, maternity and baby clothing.   

All products can be found on the website alongside news and information on stores, such as locations and hours.  Online customers can also access various discount codes and details of special offers, as well as coupons and lookbooks.  Signing up to the Gap Card entitles customers to reward points and exclusive discounts.

Gap has five divisions - Gap, Old Navy, Athleta, Intermix, and Banana Republic. 

The history of Gap 

The Gap was inspired by the Donald and Doris Fisher's struggles to find pairs of jeans that fit well. In 1969, they opened up shop, selling jeans and records. The next year, it opened a second store, and in 1971 they were establishing corporate headquarters. Two years later, they had 25 locations on both coasts of the U.S, and in 1974 they started selling their own private-label products. 

Today, they have over 3,700 stores in 52 countries, with the ability to ship to a total of 214 countries worldwide. 757 of those stores are located in the U.S., along with 545 Banana Republic Stores, 942 Old Navys, 122 Athletas, and 40 Intermixes. They employ upwards of 137,000 people. 

Gap’s logo turns out to be one of the most popular logos ever among consumers.  


Sometimes, there’s no reason to change something that’s already working perfectly fine. That’s a lesson that Gap learned the hard way!


The store decided to spend a lot of time and money redesigning their logo. The change was so unpopular that the new version of the logo was scrapped after just days after numerous complaints and comments from the customers. There were literally thousands of comments on their Facebook page criticizing the new logo, as well as a protest Twitter account and a slew of parody logos making fun of the new style.


The company said that they might consider changing the logo in the future, but would “handle it in a different way." But for now, the classic blue box logo stands. 

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