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New Balance Athletics (NB), simply known as New Balance, is an American multinational company that specializes in footwear. NB manufactures and markets athletic footwear and apparel for men, women, and kids.


The philosophy of New Balance has remained simple: Listen, learn and refine. It's an approach to technology that puts us face to face with world class athletes and everyday athletes alike. It keeps us focused on the goal we share with everyone who runs, walks or competes.

New Balance Athletics runs on its everyman and everywoman appeal. Besides making and selling men's and women's shoes for running, cross training, basketball, tennis, hiking, and golf, the company offers fitness apparel and kids' shoes and owns leather boot and shoe maker Dunham. Other brands include Aravon shoes for women; PF Flyers lifestyle shoes; and Brine and Warrior Sports lacrosse, field equipment, and apparel. It sells its footwear in its own stores and those of specialty retailers. 


Stablished since 1906 by English born William J. Riley, New Balance has maintained its low-profile approach to making high-quality, hand-crafted footwear. Its modest objective to maintain quality builds for comfort and arch support created a legacy that has continued for generations. The Boston-bred sneaker brand takes pride in maintaining American factories, responsible for constructing its most popular kicks, such as the 574 and 999. To date, New Balance has expanded their running shoe company to a full athletic shoe empire, including sneakers catering to basketball, tennis, and hiking. The minimalist silhouettes of their sneakers have allowed for unique colorways and creative collaborations.

With fit, performance, and construction at the heart of every pair, New Balance trainers are engineered for endurance. With a variety of men's, women's and kids' styles to choose from, you can kit out the whole family in New Balance shoes. Choose your favorite profile from the classic New Balance 574 and 373 to the sporty New Balance 247. You can also customize the collections lifestyle or baseball with the NB1 tool to fit your style and needs. NB helps the students by giving them an extra 10%. Benefit from free shipping on all orders of 125$ when you buy online, you won't have to wait long to rock your new kicks.

NB gives back to the community program through grants, global volunteerism, cooperative marketing, sponsorships, in-kind donations and more. Its New Balance Foundation is committed to building healthier and stronger communities, with a strong emphasis on the prevention of childhood obesity.