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The Lego Group is the fourth largest toy manufacturer in the world. It's a privately owned business that employs about 150 designers of 18 nationalities to design and plan the elements for all the different Lego sets.
All of the basic Lego elements use this principle to stick together. They come in a range of shapes and sizes, including wheels, windows, doors, and studless tiles. But the basic elements are all variations on the basic brick
But anyone who has been to a toy store recently knows that Lego pieces are no longer limited to basic bricks. New sets include customized pieces like wings, sails, and masts. Some sets, like Bionicle and Knights kingdom, are designed for constructing models that resemble action figures. Technic sets let you turn a Lego creation into a machine by adding motors and gears, and Mindstorms sets let you build programmable robots. The current Lego product lines include sets of "Star Wars," D.C. Comics, "Bob the Builder," "Thomas the Tank Engine" and "Spongebob Squarepants."
It began in 1932, when Ole Kirk Christiansen started a business in Billund, Denmark. Christiansen made wood ladders and toys until 1960 when its wooden toy warehouse was destroyed in a fire. In 1934, he named the company "Lego," an abbreviation of the Danish words "leg godt," or "play well.” Lego started making plastic toys in 1947, and it was the first company in Denmark to use a plastic injection-molding machine. The company refined their designs between 1949 and 1958, but since 1958, the basic bricks have remained unchanged. The Lego Group began adding additional elements to the basic bricks in the 1960s and 1970s. Lego figures, which originally had a yellow skin tone and were neither male nor female, arrived on the scene in 1974.
Lego cares about the environment and factories recycle all but about 1 percent of their plastic waste from the manufacturing process every year. If the plastic can't be re-used in Lego bricks, it's processed and shipped elsewhere.
Step into Lego´s online shop to discover what is new, benefit from their sales and deals and don´t forget to join their VIP program to earn bonus rewards on your purchase. By buying online you can also benefit from the official Lego shop guarantee which includes: the largest selection of Lego´s, free delivery on any purchase over 35$, the help of dedicated experts and if you are missing a piece from a set you purchase they will deliver it right to your door! If you want to take a better look at their immense catalog you can even request a physical one and you´ll receive it at home.