White House Black Market sells clothing aimed at an audience of upscale women above the age of 35.
All about White House Black Market
Aimed at women over 35 years old, White House Black Market has a range of stylish and sophisticated options for sale in their upscale boutiques, which offer both clothing and accessories. A lot of their collection is done in black and white, hence the store's name! They have a collection called Iconic Black & White which features classic clothing in black and white. They also have a line of WorkKit clothing that features black fabric that will take you to all sorts of professional events and situations.
If you love shopping at White House Black Market, then save them as one of your favorite stores here on Tiendeo. That means you'll always know when there are sales on at the store! You can also sign up for their e-mail newsletter, which will give you an automatic 10% off coupon just for joining. As well as the e-mail list, you may also join the WHBM Rewards program, which will help you earn rewards for shopping at the store. There are different membership levels based on how much you spend at the store every year.
The history of White House Black Market
White House Black Market was founded in 1985 by Patricia Smith and Richard Sarmiento in Baltimore, Maryland. Back then, it was just The White House and sold all white clothing. In 1995, black clothing was added in a sister store called Black Market. Soon, the two stores were paired, and the rest is history!
Big names help White House Black Market make a big name for itself
As many brands and companies know, having somebody famous and well-liked associated with your brand can go a long way to making your brand stand out amongst the crowd. White House Black Market already had a cool unique selling point with its focus on white and black clothing in high-quality styles, but over the years it's gotten a boost by being associated with some major names.
One of the biggest is Michelle Obama, who wore one of their dresses, specifically the Tank Leaf Print Dress, when she made an appearance on TV talk show The View. The dress sold out almost literally overnight. The dress featured a classic shape, slim straps, and a print of white leaves on a black background, with two bands of black ribbon just below the bust.
They've also gotten boosts from models like Coco Rocha, Anne Vyalitsyna, and Ali Stephens showing off their clothing over the years.