Victoria's Secret is a well-known brand that sells lingerie, clothing, and beauty products for women.
All about Victoria's Secret
Victoria's Secret is a lingerie store known all over the world for its undewear, clothing, beauty products, and more. Known for being incredibly sexy overall, buying any of their products will only bring you more self-confidence, and you’ll be turning heads (mainly in the bedroom). They are also known for being on the pricy side, but it’s well worth it and there are lots of sales throughout the year, like the semi-annual sale.
Online promotions are frequent as well, and great items are often discounted. If you click on over to their official website, you can sign up for their newsletter to get e-mails about the latest offers. Or, you can stay right here on Tiendeo to find out about all the newest Victoria's Secret offers.
The history of Victoria's Secret
Victoria's Secret was opened by Roy Raymond, who felt embarrassed to be seen buying lingerie for his wife at a department store. So, he decided to create a place where a man wouldn't feel uncomfortable if he were seen choosing lingerie. He opened his first store in Palo Alto, California, and earned half a million dollars in the first year it was open (1977, for the record).
By 1982, the original idea had lost some of its shine and the stores were in danger of going bankrupt. Raymond sold them to Leslie Wexner (Limited Stores Inc.'s founder), who repackaged the image to appeal to female shoppers instead. Today, it's one of the biggest lingerie retailers in the world.
Who is Victoria, and what is her secret anyway?
You might think that Victoria was founder Roy Raymond's wife...but nope, that's not the reason the store is called Victoria's Secret! It's actually a reference to the Victorian age and supposed to invoke images of refinement and elegance. The original stores had decor to go along with this concept, featuring lots of dark wood and silken drapes.
The "secret" part may be a bit easier to guess. Yes, it's the sexy underwear that this refined woman wears beneath her prim and proper outer appearance.
The English image that Raymond wanted to project went further than just the decor, though; he had the company say it's address was in England! The address printed on the back of the catalogues was "no. 10 Margaret Street, London."
Today, their image is more sexy than prim and proper, and their annual Fashion Show is a huge event. Fun fact: Gisele Bundchen wore the most expensive piece of lingerie ever at the show in 2000, which was a bra covered in diamonds and rubies worth $15 million!