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Swatch, is one of the largest watch manufacturing company of Switzerland. The brand also manufactures components of watches along with luxury jewelry.
Swatch watches are a riot of colorful, cheerful and cheeky designs. There is no rules, Swatch’s anything-goes aesthetic has allowed photographs, printing, painting, cartoons, designs – whatever – to go on the dial. At any moment, even the most demanding people can find a perfect watch in one of their families under the Swatch brand – Swatch Originals (Plastic cased), Swatch Irony (Metal cased), Swatch Skin, Swatch Beat, System51 and Swatch Bijoux. The Swatch skin is a much thinner version than the original Swatch watch, and it even entered the Guinness World Book of Records as the world’s thinnest plastic watch. The Swatch Chronograph has a chronograph function and two additional buttons on the side of the watch. The Swatch Beat is the digital line and it integrates Internet Time and the System51 means a mechanical revolution in only 51 pieces. The Swatch Bijoux offers a perfect combination of luxury, youth spirit and unique harmony.
Swatch was launched in 1983 by Nicolas Hayek and targeted primarily at fashionable young people. Hayek is a legendary watchmaker responsible for Switzerland’s current status in the watch-market of today. He revolutionized the existing watches in the 1970s when Switzerland wasn’t really in the competition. He made watches with just fifty components as opposed to the hundred-component being used all around the world at that time. The Swatch philosophy: “Innovation, provocation, fun, forever.” It aptly described the Swatch approach to product development and marketing until nowadays.
Swatch sponsors various sports competitions, such as Swatch FIVB Beach Volleyball World Tour, World Snowboard Tour, Red Bull X-Fighters, and many others. Swatch has been the official timekeeper of all those competitions. Swatch has also sponsored prominent athletes, including snowboarders Terje Hakonsen, Jeremy Jones, Nicolas Muller, an Austrian motorbike stunt rider, Robbie Maddison, a BMX racer, Robert de Wilde, and many beach volleyball teams.
Every year, Swatch works closely with inspired artists to create exclusive editions and new Club Specials designed specifically for Swatch Club aficionados. This exciting annual release comes to life in “Follow the dots”, Pyeongchang Winter Olympics 2018 and the Team USA collection.
Visit their website to know the whole Swatch catalog and collection, you can get free ground shipping on all orders of $100 and up when you buy online. Don´t forget to subscribe to their newsletter to get the latest on swatch club watch.