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Soft Surroundings is a chain of women's clothing and home goods stores.

All about Soft Surroudings

Soft Surroundings focuses on catering to women who want to look and feel beautiful in all aspects of their life. Their collection includes women's clothing items, accessories, shoes, beauty and makeup products, home decor items, bedding, and more. Their clothing collection includes pants, tops, dresses, skirts, jackets, coats, and more. They also sell sleepwear and swimwear, and offer their clothes in petite and tall sizes so that you can always find something that fits your shape. Finish off your look with one of their accessories or a pair of shoes. They also sell bedding and home decor items in a similar style so you can surround yourself in beautiful things. 

You can save money at Soft Surroudings by adding them to your favorite stores right here on Tiendeo. That way, you'll always have all the best coupons and discounts in one place so you won't have to do any work to save money next time you shop. Don't forget to head on over to their official website, www.softsurroundings.com, where you can sign up for their e-mail newsletter to get access to exclusive sales and discounts. 

The history of Soft Surroudings

The very first Soft Surroudings catalog was sent out on July 19, 1999. The company is based in St. Louis and aims to serve women of all ages who have busy lifestyles but still want to take care of themselves. 

Who founded Soft Surroudings? 

Soft Surroudings was founded by a woman named Robin Sheldon, who's still the stores' president today! She actually has quite an interesting story, as she managed to build her chain of stores starting out from just one catalog selling women's clothes in 1999. Today, the business sells both online and at their store locations. 

She says one key step she took to helping her business succeed was realizing that she couldn't do everything by herself. She got top people involved in helping manage her company so that she could prioritze taking care of the really important things and have people that would complement her skill set. 

Sheldon also said that one of the factors that led her to success was investing in great photography and making sure the images helped give their customers a connection with their products. Rather than just selling items, they focus on creating a lifestyle and an emotional connection.