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Something you might be interested in about Sherwin-Williams ...

Sherwin-Williams sells mainly paints and coatings, as well as a selection of general building materials.

All about Sherwin-Williams

Sherwin-Williams is a store that specializes in selling paints for all kinds of projects and needs, from paints for your home to special weather finishes for outdoor needs to paint for your car. Whatever you need to paint, you can pick up all the supplies at your local Sherwin-Williams location! To find the store closest to you, youse the store locator on their official website, sherwin-williams.com 

To save money on your purchase at Sherwin-Williams, you can add them to your favorite stores on Tiendeo.us. We'll make sure you always know about all the latest Sherwin-Williams coupons and special offers! You can also join their PaintPerks program and sign up for their Color2U mobile alerts. That way, you'll always know you're getting the very best prices on Sherwin-Williams paint and products. 

The history of Sherwin-Williams

Sherwin-Williams was founded in 1866 by two men named Henry Sherwin and Edward Williams. The first one of the store was Sherwin-Williams Paints, which has over 4,000 stores today! They now sell both brand name paints as well as their own lines of paints. They also opened Sherwin-Williams Automotive Finishes, Sherwin-Williams Spray Source, and more.

Today, they have four different segments of their company, including Paint Stores Group, Latin America Coatings Group, Consumer Group, and Global Finishes Group. The most well-known brand, Sherwin-Williams Stores, is part of the Paint Stores Group. 

Can you think of a way to advertise paint using...chess??

Chess and paint may not seem like the most natural pairing, but Sherwin-Williams actually combined the two to create one of their most successful advertising campaigns ever! 

This was done back in 1976 at the Homebuilder's Show in Dallas, Texas. The store got in touch with chess master John Jacobs. Jacobs was at the show with a chesseboard. Attendees could volunteer to challenge the master to a game of chess - if they dared. 

Each brave volunteer would give the chance to play the chess master for a five minute game. It's not clear how many of them managed to win, but we bet not very many!

So how does paint tie into all of this? It was actually more than just an attention-grabbing way to get people to interact with their brand at a trade show. All the pieces had been painted with Sherwin-Williams paint.