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Justice sells clothes for girls from ages 5 to 15, and has all kinds of stylish options for different ages in that range.
All about Justice
Justice is a clothing store that's aimed at girls aged 5 to 15, and there are all kinds of cute items for them to choose from here, whether that's a stylish new back to school outfit or an age-appropriate but still trendy swimsuit for vacation. They also have accessories and beauty products, too. The store used to be called Limited Too.
There are some really good discounts and sales for Justice locations. Look out for the "J Bucks", which are offered three times a year (usually spring, fall, and during the holidays). If you spend $50, you'll get $25 off your purchase. You can also get $15 off a $40 purchase. Don't forget to join the Style Perks program either, so you can get all the latest Justice coupons and deals!
The history of Justice
Justice has its roots in a chain of stores previously called Limited Too, which was the same sort of shop but at a higher price point. Limited Too is the little sister brand of The Limited, and opened in 1987. It also sold clothes for girls into their twenties.
In 2003, Limited Too started to be replaced by a line called Justice: Just for Girls that focused exclusively on the tween market replaced it. By 2006, Too Inc. had changed its name to Tween Brands, Inc., and in 2008 they announced that all Limited Too stores would be shut down or rebranded as Justice shops.
Justice manages to outsell Walmart
Walmart is one of hte biggest retailer on the planet, but a little store called Justice managed to outsell them when it comes to girls' apparel. It turns out it's not so little after all!
Lots of shoppers may not have even heard of Justice, as it's focused on the tween market. Unless you have a tween, know a tween, or are a tween, the name probably doesn't even ring a bell. But it's a major player on the clothing market for young girls.
Their CEO Michael Rayden said part of the secret to their success is that even though Justice is a Limited brand, they didn't just make tween takes on their women's clothing lines from the Limited. As he puts it, "The last thing a 10- or 12-year-old girl wants is to look like her mom."
That's part of the reason why with just 920 stores, Justice managed to sell more girls' apparel than Walmart did at its nearly 4,000 locations!