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Hollister Co. is one of the top retailers of young adult lifestyle brand inspired by Southern California.
All about Hollister
Hollister's casual clothing is aimed at teenagers and young adults, with a collection inspired by Southern California's sunny, laid back image. They have both men's and women's clothing; or, in Hollister-speak, guys' and girls' outfits. They sell t-shirts, sweatshirts, jackets, jeans, outerwear, and more. They also have shoes, accesories, and fragrances, as well as swimsuits.
Their website promises "Closet full of clothes, but nothing to wear? The eternal struggle ends here."
If you're looking to save a bit on your next purchase at Hollister, consider signing up for their e-mail mailing list. You'll get the latest Hollister discounts and coupon codes. Or, you can just check out their page right here on Tiendeo! Find a Hollister location near you using the store locator on their official website.
The history of Hollister
Hollister was started as a sister brand of Abercrombie & Fitchbased on a fictional background story which asserts it was created in 1922. The idea was to offer clothing at a slightly lower price point to customers ranging from ages 14-18. The store's clothes are inspired by Southern California, but the very first Hollister store was actually opened in Columbus, Ohio in 2000.
Hollister was ranked the second favorite brand for young people. The rapid success of Hollister surpassed Abercombie & Fitch and steps had to be taken to differentiate the two brands. Hollister’s clothing goods are stamped with names of beaches as well as the ‘established in 1922’ storyline.
The not-so true story behind Hollister Co.
Although you may have just read the real story behind Hollister Co. - that it was started as a sister brand for Abercrombie & Fitch - there's also a version of the events behind the brand as well as the real one.
According to Hollister lore, John Hollister Sr. moved from New York City all the way to the Dutch East Indies. When he returned from his adventures, he settled down in California and opened a "Pacific merchants" store with his name in 1922.
To keep the spirit of the brand, the sections in stores were originally called ‘Dudes’ and ‘Bettys’ for men and women (although that has since been changed to "guys" and "girls)". The clothes are also named after beaches in California, and the stores are decorated with palm trees and surf boards.
Which verison of the story do you like better - the real one or the fake one?