Gander Mountain Company is an outdoor goods store that's based out of Minnesota.
All about Gander Mountain
Gander Mountain, also sometimes written as Gander Mountain Company, Inc., sells products and services for outdoor recreation, whether that's hiking, fishing, camping, or hunting. They have lines for men, women, and children, so the whole family can get their shopping done here.
With exclusive online and in store deals and discounts, all it takes is a little bit of research to save big for you next outdoor adventure. You can find all the info right here on tiendeo.us, including the weekly ad, last chance savings, and lower prices because of new markdowns. Gander Mountain also has a rewards credit card. The options to save are endless!
You can also navigate to their official website to see the Gander Mountain weekly ad or sign up for the Gander Mountain Mastercard deal, which offers frequent shoppers special rewards and discounts. Consult their store locator to find a Gander Mountain location near you.
The history of Gander Mountain
Gander Mountain was founded in 1960 and aims to provide the widest range of outdoors goods stores. It started out as a catalog-based retailer, but it ended up focusing more on physical stores. They actually sold their mail order division in 1996 to a simiilar store, Cabela's, which also sells outdoor goods. Their online store opened in 2008.
There are 162 Gander Mountain locations spread across 27 states today. Some of the stores are "large-format", meaning they are between 50,000 and 120,000 square feet. They also have large shopping aisle, high ceilings, and are accented with a particular decor style to remind shoppers of the wilderness.
Why did Gander Mountain end up selling its catalog business?
It might seem like an odd business move to sell your successful catalog business off to a competitor. At one point, 82% of Gander Mountains sales were made via its catalog. So...why on earth did they end up selling it to Cabela's, another outdoor goods store?
It's because of a decision to increase prices on the catalogs and, at the same time, limit the amount of reduce-priced products that they sold in the sales. This was an attempt to increase profits, and the management thought that because Gander Mountain offered its customers such high-quality goods, they wouldn't mind a price increase very much.
But it turned out they did mind, and quite a lot. This decision nearly ended up sinking the company. By the time they realized their mistake, it was too late and catalog sales had plummeted. That's why it ended up having to sell off its catalog business to Cabela's - to get some cash back.