Expedia is a travel website you can use to book everything you need for your trip.
All about Expedia
Expedia is a website where you can go to book everything you need for your upcoming vacation or trip. In addition to offering booking via their website, expedia.com, they also have telephone agents who can assist you with your bookings over the phone. Through Expedia, you can book flights, hotels, rental cars, cruises, tickets to attractions, and even entire vacation packages. You'll often get a good deal because they use their own reservation systems to give you bulk rates rather than individual ones.
They say that their mission is "to revolutionize travel through technology." They're always on the lookout for new trends and deals so that their customers can get the very lowest prices on their travel arrangements. Savings here means more money to spend in their exciting destinations!
The history of Expedia
Expedia was launched in 1996, and in 2001 it became a public company. Prior to that, it had belong to Microsoft (and was actually their first online property). When it became its own company, the CEO was Rich Barton.
Later that same year, USA Networks bought Expedia. Today, it's one of the biggest, if not the very biggest, travel sites in the world. They get somewhere around 16 million unique visitors to their website. There's some discussion as to whether Expedia or TripAdvisor gets more traffic, but either way, both are giants in the travel industry!
Expedia has one of the most memorable travel advertising campaigns
Travel is quite a fun topic to market. After all, who doesn't like seeing images of people having fun in beautiful and exotic destinations? But that also means that when you're selling something related to travel, you have to go beyond cliché vacaction brochure snapshots to make an impact.
Expedia did a great job with their campaign called "Travel Yourself Interesting." The television campaign was rolled out in 2014, and featured lots of short snippets of something narrated over with a humorous story.
There's one of a ranch hand doing tricks on horseback, only to be upstaged by a guy who's showing off pictures from his latest vacation to New York. There's also one featuring a magician pulling off amazing feats - but everybody is hanging out in the corner checking out his sound guy's pictures of Hawaii.
Later, they did city specific ones with fun facts about a certain destination with a funny comment about them to encourage you to visit.