Diesel is an Italian clothing chain.
All about Diesel
Diesel is a clothing company from Molvena, Italy originally. The store is best known for its denim, especially the Diesel jeans collection. They sell lots more than just that, though! They have clothing for men, women, and children. You can buy t-shirts, jackets, polo shirts, sweaters, sweatshirts, pants and shorts, and more. They also sell athletic clothing, underwear, swimsuits, shoes, accessories, and lots more.
You can save money at Diesel by heading on over to their official website, www.shop.diesel.com. There, make sure you sign up for their e-mail newsletter. As a thank you, you'll get a Diesel coupon for 15% off! You'll also receive news and updates about all the latest stuff at Diesel, as well as exclusive discounts. Don't forget to add Diesel to your favorite stores here on Tiendeo either!
The history of Diesel
Diesel was founded in 1975 in Molvena, Italy by Renzo Rosso and Adriano Goldschmied, who owned the clothing manufacturer Moltex. Using a loan, Rosso bought 40% of the company and renamed it Diesel. HIs first products were jeans, which are one of the stores' best selling products today! However, they've also expanded beyond just denim. To celebrate their fiftieth anniversary, they printed a book called "Fifty." THeir denim is still produced entirely in Italy today, though the stores are now headquartered in Breganze. There are over 5,000 Diesel points of sale spread across 80 different countries.
Have you ever seen a Diesel ad?
Diesel is well known for its jeans and other fashionable apparel items - but it's also well known for its advertising! But you might not have realized that they're ads, because they often don't show any of their products at all.
Sound curious? They're the product of a company called Paradiset DDB that's from Sweden. They've been working with Diesel since 1991 on their surreal ads.
The ads show all kinds of things, like the "Dieselwall" in Berlin that has a strange text in stark white letters on a black background. They also had a 1997 series that showed life in North Korea, though the photos were actually shot in Hong Kong.
Another of their striking ads was the Global Warming Ready campaign, which was an ironic take on environmental issues that showed global locations as what they'd look like after global warming. There are also lots of anti-establishment messages.