Chipotle is a fast casual Mexican-style restaurant that's known for its tasty and quite generous portions.
All about Chipotle
Chipotle restaurants have amazing food at amazing prices. All of their food is very reasonably priced for what you’re getting. They offer burritos, tacos, salads, and bowls, which you can order with the ingredients of your choice. Some toppings are included, while others cost a bit extra (like guacamole).
What’s more, they have various promotions to make your meal even cheaper. One popular one is coming into a Chipotle location on Halloween dressed up and receiving a $3 burrito in return. Sounds like a fun place, right?
Apart from being fun, it can also be a good place to get a good meal for not much money. While it's by no means an expensive restaurant, you can save even more money by checking out the contests, sweepstakes, and coupons they offer on their official website. You can also sign up for the Chipotle loyalty card to collect rewards.
The history of Chipotle
Chipotle is a chain of fast-casual restaurants that opened in 1993. They have over 2,000 locations and hire more than 45,000 employees.
The first Chipotle was opened in Denver, Colorado, near the University of Denver, after the founder Steve Ells was inspired by seeing taqueria stands and burrito restaurants in San Francisco. After just a month in operation, Steve was selling upwards of 1,000 burritos every single day! It's no surprise that more locations were opened shortly afterwards.
In 1998, McDonalds invested in Chipotle, which helped the brand expand quickly across the U.S. (though they divested in 2006). Today, there are over 2,000 Chipotle locations.
So what exactly is a “chipotle” anyway?
Most people know what Chipotle is, but would you know what a chipotle is? Yep, the word means something beyond just a delicious place to eat. A chipotle is a smoked, dried jalapeño! Who knew?
You also might not know that the chipotle style of jalapeños goes all the way back to Aztec days. They smoked peppers to keep them fresh for longer, as they couldn’t air-dry a jalapeño (the spicy peppers are so thick that they start to rot before they dry out completely).
The name “chipotle” probably comes from the Nahuatl word for “smoked chili pepper”, which is “chilpotle”.
Today, you’ll find these delicious peppers sold jarred in adobo sauce, as well as dried out. And of course, you’ll find them in lots of your favorite meals at Chipotle!