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Charming Charlie is a jewelry and accessories store, with a few clothes thrown in there for good measure.
All about Charming Charlie
Charming Charlie is a store that mainly sells jewlery and accessories, though you can also find a complete outfit here! They have dresses, tops, bottoms, handbags, shoes, and more as part of their collection. Their stores are arranged by color, so if you just need a blue necklace to match an outfit, you'll be able to find it easily. They feature a mix of more traditional type jewelry to trendy items, so you'll be able to find delicate charm necklaces right alongside blingy costume jewelry and lacy chokers.
Charming Charlie features an entire section of coupons on their website, as well as a sale section, so it's easy to find great deals when you're shopping online. You can also sign up for their Charm Club, which will give you an automatic $10 off any purchase of $50 or more when you sign up. You'll also get access to special offers, news about new arrivals to their stores, and updates about sales. Don't forget to add Charming Charlie to your favorites here on Tiendeo either!
The history of Charming Charlie
Charming Charlie was founded in 2004, but it's been a fast growing company and is already present in the United States, Canada, and the Middle East. In total, there are over 350 Charming Charlie locations. It's named after its founder and CEO, Charlie Chanaratsopon, and its flagship store is in New York City.
Charming Charlie is an unsually fast growing business
Going from opening your first location in 2004 to having 350 stores in multiple countries in a decade is an astonishing achievement for any store. Add to that that Charming Charlie pulls in over half a million dollar in sales for items that can cost as little as $5 apiece, and you've got a fantastically successful business. Forbes values the business at over a billion dollars.
Part of the reason for the store's sucess is that is uses a model that fast fashion retailers like Zara and H&M use. It sells trendy items that are low priced but look great, and rotate their stock often. Another part is that accessories are a fast growing business in the United States, growing six times as fast as other kinds of mall stores.
All that plus founder Charlie Chanaratsopon's drive and enthusiasm and you've got the recipe for success.