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Benetton Group is a world-class company present in 120 countries. The apparel business is the group´s core activity, where a strong Italian character is blended with the style, quality, and passion.

Choose from a range of bold colors and beautiful designs in United Colors of Benetton clothing and footwear to make an impression that will last forever. Infuse a sense of style in your closet with trendy United Colors of Benetton accessories including bags, belts, and more. Are you looking for fashionable weekday wear or the right apparel for a laid-back weekend get-up? Your search ends with United Colors of Benetton. Planning a reunion with your school buddies? Sport the trendy men's five-pocket skinny jeans. A dinner date on the cards? Show up in one of the United Colors of Benetton shirts that can infuse a refreshing twist to your personal style. Pair it with distressed denim for a smarter appeal. For a look that is timelessly elegant, opt for a shirt in black or white. Get cool looks every season with irresistible creations from United Colors of Benetton


Benetton´s History

It started in 1963 as a small Italian company that produced hand-knitted wool sweaters in classic colors, soon the company decided to produce the sweaters in bold, bright, fun colors and their name  changed to "United Colors of Benetton.” The company has become also famous for its radical approach to advertising. Past campaigns have focused on controversial issues as the death penalty, AIDS, cultural conflicts, world hunger and child labor. In addition, they launched an international magazine dedicated to its multi-racial and multi-cultural attitude.The success of the magazine, catalog, and provocative advertising has turned a small, family-owned business into a global, 120 country-wide franchise.

Check out online the latest selection of United Color of Benetton yet? Take a peek right away.  Starting in March 2018, online purchasing will once again be available in the United States. Sign up for our newsletter to stay up-to-date on the upcoming reopening


The Benetton brand is not only synonymous with fashion, it has also been involved in a series of cultural, social, artistic and sports activities. Some of these, like the Fondazione Benetton, is a testimony to the connection that the group has maintained with its roots; other activities, like Fabrica, reflect the group’s international profile, which is open to research and experimentation.

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