Aveda is one of the industry’s most-prestigious beauty brands, manufactures skin and body care, cosmetics, perfume, hair care products, and trains students in cosmetology.
The mission at Aveda is not only to create superior beauty products, but to care for the world in which we live. This objective is met on a daily basis through responsible packaging, eco-friendly manufacturing, naturally-derived ingredients and environmental leadership.
Aveda is, and always has been, a cruelty-free brand. While strictly refusing to test products on animals, they encourage others in the beauty industry to do the same. In addition to their green efforts in all facets of business and production, Aveda also has a strong positive presence in developing countries, education, charities and causes. Coupled with their commitment to innovative beauty, it’s no secret why nearly 9,000 salons choose to align themselves with this revolutionary brand.
Rechelbacher opened his salon, Horst & Friends, in Minneapolis in 1965. Soon, he was formulating shampoos in his kitchen sink, mixing organically grown foods and plants. In 1978, Rechelbacher launched Aveda Corp., with a goal of building a bridge between beauty and medicine.He sold the company to Estee Lauder for a reported $300 million in 1997, and by then had built Aveda into an international brand known to be eco-friendly and lush-smelling products.
He opened a chain of Aveda Concept Salons to sell the products, which over time included hair care products, body spritzes and nutritional supplements. He also opened the Aveda Institute in Minneapolis to train students in the art of hair styling, as well as skin care and massages.
Aveda ultimate aim is to connect beauty, environment and well- being. Avedatruely cares for the world we live in, from the products they make to the ways in which they give back to society. Aveda strive to set an example for environmental leadership and responsibility - not just in the world of beauty, but around the world. Their products contain only the most organic ingredients. From Argan, Jojoba and Jasmine Oil which provide optimum nourishment to hair, to detoxifying Green Tea extracts and soothing Aloe Vera. They believe what you put on your body should be as healthy and natural as what you put into it. Have a look on their website to find the products are best suited for you, you can select them by category, collection or benefit. Don´t miss their offers page where you can find special offers and become part of their pure privileges members.