American Apparel is a clothing company based in Los Angeles that focuses on trendy basics for young men and women.
All about American Apparel
American Apparel isn't just a retailer, but it's also a designer, marketer, distributor, and manufacturer of clothing. Basically, they do it all themselves! They have their own house to dye fabric and garments, plus a knitting factory, too. They don't outsource any of their work. Every single element of production is done within the company itself, making it a totally vertically integrated company.
If you're a student, you can get lots of American Apparel discounts. They have a program called UNiDAYS that gives students 15% off both on line and in store just by using the code and verifying that they are actually a student. If you're not, you can also frequently find American Apparel coupons and discount codes online - including right here on Tiendeo!
The history of American Apparel
Dov Charney founded American Apparel in 1989 (though, curiously, he is not American himself - he's Canadian). It officially moved to L.A. in 1997, where the company is still based, and opened a factory in the city's downtown in 2000 and grew as a wholesale business that sold plain t-shirts to companies who would need to print something on them.
It grew at a rapid-fire pace for a few years, but has struggled in recent years due to allegations of misconduct by Charney, who was removed after a decision by the Board of Directors. He was officially terminated in late 2014.
American Apparel's controversial advertising - just provocative or going too far?
American Apparel's former CEO Dov Charney is quite a controversial figure, and was removed from the company due to allegations of misconduct. But it's not just his actions that have caused a stir; the company's controversial approach to advertising has also been the topic of much debate.
On the one hand, the image are often criticized for being extremely sexually charged. They've even featured pornographic actors in some of them, and an adult entertainment website referred to American Apparel's website as "one of the finer softcore websites going."
Advertising authorities have banned a lot of the ads for the amount of nudity they contain or the overtly sexual images, which on some occasions have been deemed "voyeuristic."
But the other hand, other groups have praised the images for not airbrushing out their model's blemishes and imperfections.
So, what do you think - provocative or going too far?