When it's back to school shopping time, you can almost always find lots of teens shopping for clothes at your local Aeropostale location!
All about Aeropostale
Aoropostale (also AERO) sells casual clothing and accesories aimed at teenagers and young adults. Their most popular items for sale include Aeropostale hoodies, jeans, t-shirts, and more. They team up with celebrities and social media stars every once in a while to do a special collection, like their Bethany Mota line with the YouTube star.
Aeropostale is a great place to shop because it has trendy clothing is for both men and women, though their target wearers are adolescents. There is an awesome clearance section with items up to 70% off! Shopping Areopostale online will most likely yield even greater savings, so have a look around!
You can sign up for their text message service, which sends you alerts when there are new Aeropostale coupons or sales going on. You can also check them out on Tiendeo!
The history of Aeropostale
Aeropostale opened in 1987 in New York, and was inspired by another company with the same name from the 1920s. This company was an airmail service, which in the 1920s was a big, big deal. The first Aeropostale apparel stores were themed around this concept and sold leather jackets styled like the ones pilots and aviators wear.
As of 2009, they had over 900 stores across the United States, Canada, and Puerto Rico, and said they had plans to open up even more stores. Unfortunately, Aeropostale filed for bankruptcy in early 2016 and it remains to be seen where the company will go from here.
Aeropostale jumps on the social media trend
Lots of brands and companies aren't quite sure how to work with social media, let alone social media stars. But Aeropostale is an exception to that. They've worked with well-known figures popular with teens on social media for a while now.
The first time they worked with a celebrity popular with their target age group was in 2007, when they paired up with Fall Out Boy to sell an exclusive band t-shirt at their stores. The following year they worked with a youth organization called Do Something to raise awareness for homeless teens. In 2010, they ran a campaign to raise money for the victims of the earthquake in Haiti.
2015 saw their collaboration with The Vamps, a British pop group that's a big hit with teens. But one of their most innovative campaigns was working with social media stars. The first one was YouTuber Bethany Mota, who started her line at Aeropostale in 2013.