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Moleskine is an Italian manufacturer, papermaker and product designer. It offers luxury notebooks, and also includes planners, sketchbooks, mobile cases, leather backpacks, journals, wallets, various accessories and stationery.
Moleskine's notebooks are stylised to follow the aesthetics of a 'traditional' black notebook with rounded corners and ivory-colored paper. They are bound in cardboard with a sewn spine that allows the notebook to lie flat. An elastic band is used to seal, and a ribbon bookmark is included along with an expandable pocket inside the rear cover which is packed in a paper banderole.
The purchase of a Moleskine is the beginning of a cultural, intellectual and experiential journey. Moleskine symbolically stands out as a cultural icon connected to artistic, literary and explorative heritage. It reflects the personality of those who buy it.
Their products have evolved beyond paper-based product categories, notebooks, diaries, and journals, to encompass bags, writing instruments, reading accessories and hybrid products such as the Smart Writing System, which migrates content from paper to digital devices and vice versa.
The history of Moleskine begins with a little black notebook used by great artists, writers and thinkers over the past two centuries, such as Vincent van Gogh, Pablo Picasso, and Ernest Hemingway. The modern version of these books was fashioned after the descriptions written by author and travel writer Bruce Chatwin, and he nicknamed them “Moleskine”. It wasn’t until 1997 until this type of book was brought back by Maria Sebregondia in Milan, established the Moleskine trademark and started production with a modest 5000 copies.
To express creative and unique. Moleskine products express pure uniqueness: with the innovative first mobile configurator, the users can make their diaries unique with a personalized engraving, giving them a personal touch. Such an option allows customers to play an active part in the buying process and become co-creators of their Moleskines. Also, they have developed “Timepage" which is a mobile planner and calendar app. It organizes events from calendars on mobile devices and syncs information, contact info, and Weather forecasting. The app includes a Heat map calendar and timeline and has included access to Uber.
The Moleskine website is host to an Artist Marketplace, where artists sell their customized notebooks with one of a kind art on the cover.
Moleskine is careful to select manufacturers that support environmentally responsible practices, including the use of acid-free paper and Forest Stewardship Council certification. Moleskine also supports lettera-27, an organization that supports literacy, education, and access to knowledge worldwide, particularly in Africa.
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