Missguided is an online store that sells clothes for young women.
All about Missguided
Missguided is an online store that focuses on selling trendy clothing for teens and young women. They have lots of collections, including tall and petite. They also sell nightwear and pajamas and lingerie. No matter what sort of item you're shopping for, it's fun to check back regularly, as they frequently have new items in store so that you can be bang up to date with the latest trends.
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The history of Missguided
Missguided was founded in 2009 by Nitin Passi. Today, Passi is still the company's only owner. It grew rapidly in the U.K. and then started expanding overseas (the United States, Australia, Germany, and France). They also sell their collection in the U.S. at Nordstrom department stores.
Missguided stays on top of the trends to blend fashion and technology
Missguided is still a fairly new company, having only launched in 2009. However, in less than a decade they've managed to become a well known brand amongst fashion-hungry shoppers. Part of that sucess is due to their great work mixing fashion and technology. They always stay on top of the latest tech trends (which have certainly changed a lot since 2009!).
One thing they did was a "social TV" marketing campaign, which was a first for television advertising in the U.K. The ad got their users to generate content using the hashtag #cantisabadword, and they managed to incorporate a real-time feed of this content into the ads. They also showcased influencers wearing the coolest styles alongside their customers' videos.
Their next step was a Tinder-inspired app that would let people pick "nah" or "love" on their products so shoppers could have a fun time looking at the new items in store.