LightInTheBox is an online retailer that sells all sorts of clothing, home products, and electronics.
All about LightInTheBox
LightInTheBox is an online retailer that's headquartered in Beijing, China. This online store sells products of all kinds and delivers all over the world (currently around 200 countries and territories, so literally nearly anywhere on the globe). They have three main categories of products: clothing and apparel, home and garden products, and small gadgets. Still, that leaves plenty of room for a huge selection of items, and you can find all kinds of stuff at great prices on their website, wwwLightInTheBox.com.
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The history of LightInTheBox
LightInTheBox was founded in 2007, and its founders are Alan Guo, Kevin Wen, Liang Zhang, Jeremy Chau, and Jun Lin, who wanted to use the supply chain in China to send products around the world. Today, they reach customers all around the globe and also sell products on MiniInTheBox.com to customers in more than 200 countries and territories worldwide.
Black Friday is big business for LightInTheBox
Lots of stores make a lot of money in the annual Black Friday sales, but online retailer LightInTheBox has plenty of reasons to celebrate from the most recent Black Friday sales.
That's because they saw an astonishing 10% jump in sales compared to the Black Friday sales from the previous year. This is usually the day that has the highest daily sales for the entire year for lots of companies. The chairman and CEO of the company, Alan Guo, said "I am pleased to see the sales increase 10% year over year on Black Friday."
LightInTheBox is currently available in 27 different languages and to customers all over the globe, with delivery available to 200 countries and more, meaning they can potentially reach more than 80% of internet users around the world. It looks like they're in a strong position to continue to become better known and sell to more customers worldwide.