Boden is a clothing store from the U.K.
All about Boden
Boden is a clothing store based in the U.K. that sells their clothes in select countries around the world, and has specific websites for the U.K., the United States, Australia, and Germany - though you can buy their clothes in lots more places. They emphasize having "Great British Style" and offer a range of clothing that includes both basics and more unique pieces for special occasions. Boden has clothing for men, women, teens, and children, including babies.
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The history of Boden
Boden was founded by Johnnie Boden in 1991, when he started out selling just eight different items of men's clothing. They added women's clothing the following year, and in 1996 future chief designer Kate Boden spearheaded the movement to introduce children's clothing too. Their baby line was added in 2007, and a teen collection in 2010. In 2011, petite and maternity clothing was added.
Fun facts you probably didn't know about Boden
Boden is well known in the U.K. as a place to get fun clothing as well as basics, and it's becoming increasingly well known internationally as well. Are you interested in finding out some fun facts about Boden and its fashionable offerings?
Former Prime Minister David Cameron reportedly bought a pair of Boden's floral patterned swimming trunks in 2007. They cost him £22, and he was spotted wearing them on his vacation to the Greek island of Corfu.
In the U.K., they're famous for being popular for "yummy mummies" for finding casual yet stylish clothing.
The first Boden catalog had just eight items and had all the illustrations hand drawn by one of the founder's friends.
Though the store might not be as familiar to shoppers yet as other brands, the terms "Boden sale" were the second most popular search terms in the U.K. (after "Next sale").